Category: Interactive marketing

AT&T is planning major changes to follow its planned $85.4 billion acquisition of Time Warner, including a redefined role for CEO Randall Stephenson, as the...

Pinterest is undergoing an ad team reboot, picking off talent from top competitors Google and Facebook, as the company looks to infuse the site with...

Amazon said its third annual Prime Day sales event was the biggest day yet for the e-commerce giant, with revenue surpassing its take for traditional...

Snap Inc. shares fell below their initial public offering price for the first time amid questions about the company’s ability to grow as fast as...

Credit: Illustration by Tam Nguyen/ Ad Age If you can’t beat the system, game the system. Facebook has made it clear that it will prioritize...

Google could see more fines from European Union antitrust regulators this year as probes into its AdSense advertising service and Android mobile-phone software near completion...

Superimposing, on a T-shirt, one’s face over a dead person’s is a generally unwise move. It’s even more so when that deceased individual is as...

Pandora, the internet radio company with 76 million monthly users, is tapping Oracle to track the effectiveness of its audio ads, a move that follows...

Walk into a grocery store 10 years from now, and you’ll see more prepared meals, personalized recommendations and perhaps even an in-house restaurant. What you...

Andrew Fitzpatrick, online-famous for his humorous beat-boxing videos under the pseudonym 80Fitz, makes money from work for brands as an influencer, incorporating their products into...

CNN will invest $40 million over the next two years in Great Big Story, transforming the in-house social video startup into a 24-hour streaming channel....

Snapchat may be rethinking its stance against brand placements and partnerships in its fledgling original programming, according to people familiar with the company’s video plans....

Apple has hired two former Sony Corp. TV executives who oversaw the development of acclaimed shows like “Breaking Bad” and “The Crown,” further evidence that...

During coffee, bacon, egg and cheese hours from 6 a.m. to 10 a.m. last year, visits to Subway and Dunkin’ Donuts rose from the first...

Time Inc. is cutting roughly 300 jobs, or 4% of the global workforce, in an effort to restructure its priorities to the video and digital...

Microsoft Corp. announced a worldwide release date of Nov. 7 for what the company said will be its smallest and most powerful video-game console ever,...