Category: Interactive marketing

The future of advertising is in GIFs. Or stronger brand narratives. Or constant, intelligent targeting. It depends who you asked at this year’s Northside Festival,...

Yahoo shareholders have approved the $4.48 billion sale of the company’s main web properties to Verizon Communications, clearing the last major hurdle for a deal...

The banner ad may be a crime against advertising, but creative agency Air Brussels appears to have found an extremely effective way of using the...

But early on, the Dutch-born Kluin had built his reputation on great craft, creating a number of celebrated print campaigns. In 2007, Creativity’s annual Awards...

Agencies and brands suddenly have plenty of questions for Siri, which Apple is expected to extend from the iPhone to a new home-assistant device at...

Snapchat’s new original shows like “Phone Swap” and “Second Chance” are attracting a mobile viewership of up to 10 million people, Mary Meeker said in...

Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn’t prove were served...

Facebook CEO Mark Zuckerberg told Harvard graduates that they need to help others find purpose in a world where machines are taking away some of...

Instagram is testing direct response ads inside its Stories section, allowing sign-up and app-install pitches, among other salesy formats. On Wednesday, Instagram served an ad...

Media companies hoping to challenge Netflix and YouTube with their own online services are getting a huge boost from an unexpected source: Amazon. For about...

In order to get through her chemotherapy, cancer survivor and single mom Liz Dwyer wore the shirt of her favorite band, ’80s synth pop icons...

Like the United States, China is seeing bidding wars erupt for streaming video, data picking winners and losers among marketers and online shopping reshape retail...

The Trump administration’s Federal Communications Commission on Thursday officially begins the process of unraveling the Open Internet rules passed by the commission under Barack Obama....

The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake...

Scott Brinker is exhausted. Since last fall, he’s been relentlessly pulling data to create the latest version of his infamous slide, which is pictured above....

There’s a programmatic marketplace for seemingly everything now, including your Toys ‘R Us box. The latest in a decades-long series of efforts to replace newspapers...