Cambridge Analytica shuts all operations
Cambridge Analytica, the political-consulting firm at the center of a data-collection and privacy scandal, said it’s shutting down all operations and has begun insolvency proceedings...
Category: Interactive marketing
Twitter sold Cambridge Analytica researcher public data access
Twitter sold data access to the Cambridge University academic who also obtained millions of Facebook users’ information that was later passed to a political consulting...
T-Mobile calling for merger with Sprint
T-Mobile U.S. and its German owners are advancing toward a long-awaited telecommunications union that would value merger partner Sprint at about $24 billion, according to...
Amazon’s advertising play pays off with $2 billion quarter
Amazon more than doubled its advertising revenue in the first quarter, demonstrating that the e-commerce giant is reaping the benefits of an aggressive shift into...
Advertisers signal to Facebook they want more data, not less
Advertisers are more concerned Facebook will cut off access to data than they are about privacy, it seems. Far from boycotting the social network over...
Viacom agrees to deliver a new slate of shows to Snapchat
Viacom says it has renewed the Snapchat versions of “Girl Code” and “Cribs,” a pair of MTV shows tweaked for the Snapchat audience, and is...
Facebook to show pre-roll video ads in more places
Facebook will show pre-roll adscommercials ahead of videosin more places on the social network. On Friday, the company revealed the expansion of pre-roll ads, a...
Amazon now has 100 million paid Prime subscribers, Jeff Bezos says
Amazon CEO Jeff Bezos said the e-commerce giant has exceeded 100 million paid Prime subscribers and will continue to invest to meet “ever-rising” customer expectations....
Mariah Carey’s ‘accidental’ hostel stay goes viral
Hostelworld’s celebrity campaign out of Lucky Generals continues to make you look: Its latest online ad, juxtaposing Mariah Carey with accomodations she would never ordinarily...
Comcast to include Netflix subscriptions in its cable packages
Comcast will add Netflix to subscription packages across the country, giving the world’s largest streaming platform another way to boost its viewer base in the...
Nike’s Tiger Woods ad makes the Viral Video Chart
When Tiger Woods returned to the Masters for the first time in three years, following a string of injuries and scandals, Nike marked the occasion...
Ads or not? DJ Khaled faces scrutiny over social media posts plugging booze brands
A collection of watchdog groups has done the impossible: They slowed down DJ Khaled’s brand plugs on social media, at least for alcohol. The hip...
Mark Zuckerberg can slide out of DMs and soon you can, too
DM or not DM? Facebook will let anyone delete their messages after they have been sent. Credit: Illustrated gif by Ad Age Mark Zuckerberg had...
Reddit ad for racist site urges whites to ‘continue their lineage’
An ad that ran on Reddit touted a dating site for “white Europeans” that warns, “Dear women of the West: Without white children we will...
Trump’s campaign said it was better at Facebook. Facebook agrees
Donald Trump’s presidential campaign has boasted often that it made better use of Facebook’s advertising tools than Hillary Clinton’s campaign did. An internal Facebook white...
Why Brands Should Care About Emotion on Social Media
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