Google Cloud, looking to invade Amazon’s turf, inks deal with OpenX
It’s common knowledge in ad tech circles that Amazon’s AWS cloud services dominate among advertising technology companies. But Google Cloud is looking to play catch...
Category: Digital marketing
Salesforce moves to provide analytics for ‘consumer journeys’
In the advertising world, customer journeys are all the rage. “They are so hot right now,” says Anne Hunter, exec VP of strategy and growth...
Google gets a $57 million fine from France for GDPR violations
Alphabet Inc.’s Google received a hefty fine of $56.8 million from France’s privacy regulator, which used its new powers to levy much higher penalties for...
Google fined $57m by French regulator for breaching GDPR
French data protection authority CNIL has slapped a €50 million ($57 million) on Google for failing to meet requirements under the General Data Protection Regulation....
Netflix CEO interrupts quarterly earnings with product placement
Netflix’s CEO Reed Hastings interrupted his quarterly investor interview for what amounted to a product placement, holding up a Kellogg’s box and a Quaker box...
Top UK publishers say they’ll move to reduce ads bought through open ad exchanges
For some big newspaper publishers, reducing how much of their inventory is bought via the open exchange is a trend they anticipate rising in 2019....
Netflix crowns itself king of TV, but loses to ‘Fortnite’
Netflix claims to command 10 percent of America’s TV time in its latest quarterly report on Thursday, which also called out “Fortnite” as its biggest...
Snapchat CFO departs after less than a year on the job
Snapchat is losing its chief moneyman, the latest in a string of high-profile departures in the past year that dented the company’s stock price on...
How computer vision can help marketers harness the power of visual imagery
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Despite limitations, publishers plot more augmented reality for 2019
Ray Soto, the director of emerging technology at USA Today, has big plans when it comes to augmented reality. Last year, Soto, along with three...
CES Briefing: Reddit uses meetings with agencies and brands to make a run at the duopoly
From 10 a.m. until 6 p.m. on Tuesday, Reddit executives, including CEO Steve Huffman, held eight hourlong meetings with five of the six major agency...
Amazon launches new IMDb that has free movies, shows
Amazon on Thursday launched a new video streaming service on its Hollywood website IMDb which allows viewers to watch free movies and TV shows supported...
Square deepens e-commerce push with in-app payment processing
Square Inc. is rolling out a feature that allows developers and sellers to process payments within mobile apps, deepening the company’s push into online commerce...
Ad Age grades its industry predictions for 2018
It’s that time of year when pundits — including Ad Age’s own reporters and editors — make predictions about what will happen in the coming...
Twitter and BuzzFeed extend ‘AM to DM’ for another year
Twitter has renewed BuzzFeed’s live morning show, “AM to DM,” for a full year. The daily morning show, which first premiered on Twitter in September...
Industry executives predict what will happen in 2019 and beyond
We asked industry executives to predict the trends that will affect ours work, and our lives, in 2019. Jean-Paul Burge, chairman and CEO, BBDO Asia...
