Reddit plans to be a more proactive marketer in 2019
Reddit has been around for more than 13 years, but the platform’s marketing department is still relatively new. In an interview with Digiday, Reddit’s vp...
Category: Digital marketing
Roku Channel busts out of its box with new streaming subscription deals
The Roku Channel is expanding beyond ad-supported programming into pay TV by offering subscriptions to networks like Showtime and Starz. Roku announced on Wednesday that...
The best of Digiday Confessions in 2018
There was plenty to confess about in 2018. This year in Digiday’s Confessions series, in which we trade anonymity for complete candor, professionals in media...
Instagram backpedals on horizontal scrolling after user outrage
Facebook’s Instagram redesigned its platform for horizontal scrollingand the plan almost immediately went sideways. The popular social media app’s unannounced refresh, which Instagram has since...
‘We’ll stop with the pivot to video’: Digiday’s 2019 editorial resolutions
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive...
Digiday Research: Five key trends that will shape media and marketing in 2019
2018 was a year of swift change as some ad-supported media struggled and pivoted to new revenues streams, Amazon emerged as a viable third challenger...
Not everyone is buying this ad exec’s call to boycott Facebook
Not everyone is picking up what Mat Baxter is putting down. On Thursday, the CEO of the agency Initiative took to LinkedIn to berate Facebook...
Breaking through the noise: When consumers are most receptive to content
Jill Siegel, Director of Research, Xandr With more content available than ever before, consumers are inundated with choices for how they spend their free time....
Google remakes ‘Home Alone,’ and Budweiser’s owner gets into cannabis: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing...
The NFL doubles down on its Snapchat strategy as other media partners scale back
The National Football League has doubled down on its Snapchat strategy this season, in turn doubling the audience for highlights of its Sunday games as...
HQ Trivia co-founder found dead in New York, police say
Colin Kroll, the co-founder and chief executive officer of the HQ Trivia quiz app, has been found dead in New York. He was 34. A...
‘In-house marketing is complicated’: Insights from the Digiday Brand Summit
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms —...
Facebook discloses ‘bug’ that opened private photos to apps
Facebook discovered yet another privacy hole in its service. This time there was a flaw in the platform that let apps access people’s photos that...
Striking the balance: Amazon needs to figure out where its priorities lie
Amazon has an exploding opportunity in selling advertising. It’s also got a potential reckoning on its hands. As the retailer grows its ad inventory, adding...
Salesforce churns out $50 billion rally even as challenges mount
Billionaire Marc Benioff’s expansionist philosophy for Salesforce.com is winning over customers and investors even as the software maker faces growing challenges from emerging competitors and...
Google CEO rebuts claims of bias, data tracking in Congress
Google Chief Executive Officer Sundar Pichai kicked off his first appearance before Congress Tuesday refuting claims of bias, explaining the company’s privacy approach and stressing...
