Amazon may have pulled its HQ2 plans, but it still has New York digs
New York, Amazon loves you but you’re bringing it down. On Thursday, the Seattle-based e-commerce giant announced that it would withdraw plans to place its...
Category: Digital marketing
Publishers weigh in on Apple’s terms in new subscription service: ‘a shitty deal’
Apple’s upcoming Spotify-style magazine subscription service, an offering with all-you-can eat access to dozens of publishers, will only pay the media partners 50 percent of...
TechCrunch unveils a subscription product, Extra Crunch
TechCrunch has spent nearly 15 years covering the technology and startup worlds. This week it will try to forge a new kind of relationship with...
Facebook acquires visual shopping startup to bolster AI work
Facebook Inc. said it acquired visual shopping and artificial intelligence startup GrokStyle Inc. in a move to bolster the social-media company’s own AI work. GrokStyle’s...
‘A business of marginal gains’: How The Telegraph pairs user registration and paid subscriptions
At the end of 2018, U.K. news publisher The Telegraph hit 3.5 million registered users, beating its 3 million target for the year in August....
Facebook finally lets brands and publishers into Groups
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that...
Fake followers are hard to shake, according to new report
Unilever’s effort to rid itself of influencers with fake followers hasn’t made much difference, at least for its Dove brand, according to a new report....
Vogue melds editorial and e-commerce with launch of new sub-brand VogueWorld
Condé Nast continues to pull different levers to succeed in today’s rapidly changing digital media climate. Condé Nast recently announced it will be implementing subscription paywalls...
How retailers can beat the Amazon effect by utilizing data to win hearts, minds and wallets
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Vice cuts 10 percent of its workers following tough year
Vice Media is laying off 10 percent of its staff, marking the latest example of digital publishing’s struggle to compete with Facebook and Google for...
The marketer’s guide to African-American millennials
The post The marketer’s guide to African-American millennials appeared first on Digiday. Via DigiDay
Amazon makes major leap in ad industry with $10 billion year
Amazon topped $10 billion in revenue for the advertising side of its business in 2018, as the e-commerce giant invested in its marketing products to...
Reddit aims to lure more brands with new ad product
Reddit is expanding the types of ads it offers marketers, hoping its latest product, cost-for-click ads, will woo a different sort of advertiser onto its...
Sinclair is building a streaming video bundle by focusing on local
Sinclair Broadcasting Group is already one of the most prominent providers of local programming on traditional TV. Now, the company wants to extend into streaming...
Facebook to create an independent board to monitor content
Facebook says it’s building an external independent board with authority to rule what kind of posts are permissible on the social network. It’s an attempt...
Advertisers seek assurances from Instagram after brand safety issue, but won’t pull ads
The prospect of ads appearing next to posts about suicide content has made some advertisers wary of buying ads on Instagram. Facebook’s brand safety problems,...
