At SXSW, Snapchat Lenses bring ‘Game of Thrones,’ Pikachu to life
Snapchat is relying on its augmented reality to separate the company from rivals like Facebook, Google and Apple. Snapchat was one of the first to...
Category: Digital marketing
TrustX, P&G and the ANA move to reduce so-called ‘ad-tech tax’
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a...
Memes, doxxing and doctored content: Understanding the tactics of disinformation for brands
By Sharb Farjami Social media has revolutionized the way people experience the world. It has connected news organizations and publishers to eyewitnesses in volatile regions...
Instagram has a new ad format for branded content
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. “Branded content ads,” as Instagram calls the new offering,...
TV Upfront and Digital NewFront 2019 calendar: the latest updates
YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor...
WTF is a data clean room?
Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms, safe spaces where insights gleaned...
Musical.ly, now TikTok, to pay FTC fine to settle allegations that it stored data from underage children
Social video app Musical.ly, now known as TikTok, agreed to pay $5.7 million to settle Federal Trade Commission allegations that it illegally stored data from...
Mobile World Congress is the ultimate 5G hype machine
When it comes to the fifth generation of mobile tech, Mobile World Congress is the wireless industry’s biggest, loudest hype machine. More than 100,000 people...
Confessions of a location data exec: ‘It’s a Ponzi scheme’
Advertisers are scrutinizing their data pools more than ever in programmatic advertising. In the latest installment of Confessions, in which we exchange anonymity for honesty,...
Digiday Research: Publishers look to technology to help keep down editorial costs
Publishers are turning technologies like artificial intelligence and content-curation vendors to create content at lower costs. Thirty-six percent of the 121 publishers surveyed by Digiday...
YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform
YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and...
Pinterest files for IPO as battle for digital ad dollars escalates
Pinterest has filed confidentially for a U.S. initial public offering, according to a person familiar with the matter. The visual search site could list toward...
Walmart takes online ad sales in house, dealing huge blow to WPP unit
Walmart is taking website ad sales and related analytics work handled by WPP’s Triad in house, affecting hundreds of jobs and eliminating the bulk of...
Execs from Bleacher Report, PMG and Insider named Digiday Future Leader Awards finalists
Susi Park of Bleacher Report, Tony Manfred of Insider and Carly Carson of PMG are shortlisted in the first-ever Digiday Future Leader Awards. This year’s...
‘We were first’: Faced with new competition, eBay wants to remind the sneakerhead industry of its roots
In the early days of sneaker culture, there was no Stadium Goods, no StockX, no GOAT and no Flight Club. Instead, there was only eBay....
Apple buys U.K.-based digital marketing startup DataTiger
Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers. The U.K.-based startup...
