How publishers are eyeing Apple News Plus
The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their...
Category: Digital marketing
How Build.com increased their customer conversion rates
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Unilever launches ‘Trusted Publisher’ list to vet digital players
Unilever is launching a Trusted Publishers network that goes beyond the standard audience-verification, anti-fraud and brand-safety guidelines of most marketer “whitelists.” Unilever will also require...
Cheatsheet: Tracking Casper’s path to a potential IPO
On Wednesday, Reuters reported that Casper is looking to hire underwriters for an upcoming IPO, sparking fresh speculation on the rumor that Casper would be...
McDonald’s $300 million tech deal is its largest in 20 years
McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s...
Pinterest’s IPO filing shows surging revenue, shrinking losses
Pinterest filed its initial public offering Friday, revealing insights into both its strategy and advertising revenues. By the numbers The San Francisco-based visual discovery platform...
Pinterest’s IPO filing, annotated
Pinterest filed paperwork for an initial public offering on March 22. The company will trade on the New York Stock Exchange with the ticker “PINS.”...
Old Navy, Sephora and MLB are among this year’s Content Marketing Awards finalists
“Experiential” is the common thread between this year’s Digiday Content Marketing Awards finalists. “It’s clear that any chance a brand has to include interactivity in...
Kidfluencers’ rampant YouTube marketing is a minefield for Google
On Feb. 13, JoJo Siwa posted a YouTube video from a Target store, detailing her plan to buy “every single item of JoJo merch” inside....
Instagram’s new checkout feature allows users to shop in app
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Facebook, YouTube blindsided by mosque shooter’s live video
Social media platforms including Facebook are facing harsher scrutiny after a shooter accused of killing 49 people in two mosques in New Zealand appeared to...
Today’s forecast: The state of programmatic
From tactical solution to transforming the world Back in 2008, no one envisioned that programmatic would become the digital ad industry’s dominant media-buying tool. It...
Facebook data deals reportedly face criminal investigation: Thursday Wake-Up Call
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing...
Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution
With ad costs going up on Facebook, publishers have been rethinking their branded content distribution strategies and, in some cases, looking for alternative sources of...
Advertisers respond to Facebook’s latest metrics tweaks
Facebook rolled out a slew of new updates in how it reports its metrics on Tuesday, which are intended to help marketers make better decisions...
‘We as a company are very hesitant about our relationship with platforms’: NYT global ad head Sebastian Tomich
The New York Times thrives off of subscription revenue and print advertising. But at SXSW, its focus has been on its show, “The Weekly,” which airs...
