Digiday Research: Publishers look to technology to help keep down editorial costs
Publishers are turning technologies like artificial intelligence and content-curation vendors to create content at lower costs. Thirty-six percent of the 121 publishers surveyed by Digiday this month that are trying to costs said they are turning to vendors and AI tech.
Syndication and licensing from other publishers was also a common choice. Twenty-eight percent of publishers said they would rely more on paid content sharing agreements with other publishers, and 24 percent would utilize more unpaid content partnerships.
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