Striking the balance: Amazon needs to figure out where its priorities lie

Amazon has an exploding opportunity in selling advertising. It’s also got a potential reckoning on its hands.

As the retailer grows its ad inventory, adding new formats and sees demand (and budgets) rise at marketers, it’s also going to have to figure out at what point there are too many ads.

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Via DigiDay

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.