10 ways the Donald Trump presidency could affect tech and media
Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact...
Category: Digital Marketing News
UFC Returns to New York With Marketing Blitz
New York City’s Madison Square Garden is the nerve center of a battle the city hasn’t seen the likes of for more than 20 years....
The Forrester Wave™: Learn which analytics providers lead the pack
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Twitter’s COO Exits, With CFO to Fill Role
Twitter Chief Operating Officer Adam Bain, who built the company’s business model, is leaving just as the company works to address slowing revenue growth. Chief...
Three creative ways publishers and advertisers are combating ad blockers
Others are getting even more creative, or sneaky depending on your perspective. Here are three of the newest examples of publishers and advertisers targeting ad...
How MeetMe is growing its audience while growing its revenue
Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the...
Siri vs. Alexa vs. Cortana vs. Google Assistant: It’s Battle of the AI Systems
The machines are rising. They are planning our days, making our reservations, ordering our cars. We talk to Alexa, Siri, Cortana and Google like we...
Facebook Is Bringing Its Ad Network to Apple TV and Roku
Facebook is bringing its ad network to Apple TV and beyond. The social network is feeling for new advertising ground in Apple TV and Roku...
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
All the digital news you missed this week
Instagram launches shopping This week, selected iPhone users in the US may be seeing shoppable Instagram posts from the likes of Kate Spade, JackThreads and...
Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention...
For holiday marketers, the best gift of all is engagement
by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate?...
Facebook Pushes Back Against Report of Housing Ads Targeted by Race
Facebook is not about to apologize for enabling ad targeting based on racial or cultural attributes. Far from it, the whole point of Facebook’s advertising...
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
Amazon Spooks Investors With Warning Holiday Sales May Miss Estimates
Amazon forecast a holiday quarter with operating income that may break even and sales that could miss estimates. The outlook spooked investors accustomed to widening...
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