Designer Philippe Starck Is Helping China’s Xiaomi Go More Upscale
China’s Xiaomi made its name with good-quality, low-priced smartphones and gadgets. But a product launch event in Beijing just made clear how the company is...
Category: Digital Marketing News
Newsjacking the US election: Six brands playing the Trump card
Amidst the ongoing throw downs, exposures and slew of controversies, a number of brands have been using the combined power of the press and political...
What the potential Burberry and Coach merger says about luxury retail
A Burberry-Coach marriage would hardly make a power couple. Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville....
Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head...
Adobe Adds New Capabilities to Analytics Platform
Adobe is adding a slew of new capabilities for its Analytics platform that it claims will make it more accessible to new users and easier...
Popup podcasts, which proliferated during the election, are here to stay
The 2016 presidential election will be remembered for unleashing all kinds of things on American media consumers. Pop-up news podcasts are likely to be one of...
Netflix Subscribers Surge Thanks to ‘Narcos,’ ‘Stranger Things’
Netflix added 3.6 million subscribers in the third quarter, buoyed by the hit series “Stranger Things” and “Narcos,” hushing skeptics of its strategy to globally...
Best of the week: Publishers warm up to AMP, marketers cool on influencers
As a nation fell in — and out — of love with a certain Kenneth Bone this week, it was business as usual at Digiday....
EBay Should Have Done ‘Extreme Vetting’ of Ken Bone
Ken Bone has gone from internet fame to internet shame, unfortunately for brands capitalizing on his 15 minutes. EBay, for example, made a brilliant post...
Reality check: Attribution hardships are no excuse to avoid mobile
Written by Andy Pocock, svp of strategic business development. Here’s a simple credo for successful media planners: Follow the eyeballs. Yet as those eyeballs shift...
FTC Shuts Down Pop-up Ad Scammers
The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced...
Four implications of Snapchat’s update to its Stories page
Users that have updated the app recently will find that: The Discover channels have been demoted to the bottom of the feed. Snaps no longer...
FCC Privacy Plan Could Hamper Verizon’s Data Integration With AOL and Yahoo
Privacy rules proposed by the Federal Communications Commission could prevent Verizon from fully exploiting the data assets it obtained by acquiring AOL in May 2015,...
Best of the week: BuzzFeed’s e-commerce dreams, publisher bot nightmares
Summer is behind us, school is in session and already the Halloween decorations are going up. Does pumpkin have a brand problem? Maybe we’ll address...
What would a Twitter acquisition mean for marketers?
If a deal does finally materialize, Twitter’s future could be very different than the one it currently faces as an independent entity. Here are some...
Learn 5 ways to improve collaborative creative work
The post Learn 5 ways to improve collaborative creative work appeared first on Digiday. Via DigiDay
