Connected By Design: R/GA’s Bob Greenberg Curates Exhibit for Cooper Hewitt
RGA Chairman and CEO Bob Greenberg runs an agency that’s perhaps best known for its Nike innovations, the Owlet baby-monitor smart socks or the “Love...
Category: Digital Marketing News
Weed Treats Social Media Like Palm Oil: You Must Shape Up Eventually
Unilever Chief Marketing and Communications Officer Keith Weed has gotten tougher on big digital platforms but he’s not ready to go cold turkey on the...
The merging of advertising and entertainment has led to talent shortfall
As spending on branded content has grown, agencies, publishers and brands are increasingly searching for people with skills more commonly found in entertainment fields than...
Unilever Will Pull Funds from Social Media That ‘Breed Division’
Unilever will stop spending on digital platforms that “breed division in society or fail to protect children,” Chief Marketing Officer Keith Weed plans to announce...
P&G Sees Enough Progress on Digital Demands to Avoid Pulling Spending — Mostly
A year after he challenged digital media players to deliver accountability and transparency or lose Procter & Gamble Co.’s considerable spending, Chief Brand Officer Marc...
IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising
The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of...
The Rundown: Vice is a headwind for digital media hopefuls
In this week’s Rundown: Distributed media still isn’t pulling in big bucks for publishers, and why Vice Media’s revenue woes could be a setback for...
Disney Streaming Service ESPN Plus Will Cost You $4.99 Per Month
Six months after Walt Disney Co. announced plans to introduce a new over-the-top ESPN streaming service, the media conglomerate has settled on a price point...
Amazon Alexa Loses Her Voice but Wins USA Today Super Bowl Ad Meter
Amazon’s return to the Super Bowl for its Alexa voice assistant has won USA Today’s annual Super Bowl Ad Meter, which asks online volunteers to...
Digiday Research: Communication is at the heart of media transparency problems
At the Digiday Hot Topic UK: Data-Driven Publishing event last November in London, we sat down with over 20 media-buying executives from major agencies across...
Google in Race to Deflect EU Fines as Shopping Foes Cry Foul
Google faces a Monday deadline to defend changes to its shopping service that left old foes clamoring for a new wave of European Union antitrust...
‘In one fell swoop:’ 75 percent of advertisers say they’ve been endangered by risky content
YouTube star Logan Paul. Pizza magnate John Schatter. Fox News provocateur Sean Hannity. Brands looking for safe harbor have had a tough time finding it...
Annoyed by Targeted Ads? Google Says It’s Got You Covered
If you’ve shopped online you know that whatever you boughtsay, flowers or a ceiling fanis likely to follow you all over the web. It’s as...
After folding in print, Self’s 8 million Snapchat users are more than on its website
Fitness magazine Self folded its print edition at the end of 2016 as part of a consolidation of Condé Nast’s magazines. But since then, editor-in-chief...
Gatorade Hires Work & Co. to Help With Digital Innovation
Gatorade has hired Work & Co. to help the brand with digital innovation, specifically focused around increasing engagement with consumers, according to people with knowledge...
National Geographic Thinks It Has a Way to Survive Facebook’s Jungle
“It was like hell fire on there,” Eby Yielding says. The octogenarian from Hemet, California, is talking about Facebook and the election of 2016, when...
