SXSW Preview: A Lot More Than Booze and Tacos
Credit: Illustration by Josh McKenna
The annual massive tech conference South by Southwest is known as the Super Bowl of over-the-top experiential marketing. Past years have seen a “Better Call Saul”-inspired Los Pollos Hermanos restaurant activation, a pop-up beach with a surf simulator to promote TNT’s “Animal Kingdom,” a six-story Doritos vending machineand more.
This year’s conference, held as always in Austin, Texas, will still include those blowout brand activations, but it’s likely to see more intimate events and gatherings. This goes hand in hand with what agency attendees say is a hunger for interactions with clients that go deeper than free booze and tacos.
