Turner helps Wonder Woman lasso fans
Even a superhero can use an extra boost. If you’re Wonder Woman, that boost might come from clever teammates like Conan O’Brien, “Robot Chicken” and...
Category: Digital Marketing News
Cannes Briefing: 5 storylines that will dominate the week
This is the first of the daily Digiday Cannes Briefing, covering the highs, lows and absurdities of media and advertising world’s annual week in the...
Twitter takes over Cannes with billboard domination
The Snapchat Ferris wheel may be gone, but Cannes-goers next week will still find an inescapable ad message from one social media service: Twitter, which...
Iconic brand advertising on TV isn’t going anywhere
The era of “peak TV” has ushered in a renaissance for brand advertising, and there has never been more opportunity to connect with viewers. By...
The Rundown: Is AT&T serious about ads?
AT&T has for years been described as one of advertising’s fabled “sleeping giants.” Now that its $85 billion bid to acquire Time Warner has gotten...
Apple cracks down on apps sharing info on users’ friends
Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners’ friends and other contacts....
Google GDPR policy under fire from (more) trade bodies, including IAB France
A French revolution of sorts is brewing among several trade bodies representing publishers, ad tech, agencies and marketers that are upset over Google and its...
Fortnite fever rises as video-game makers gather for confab
E3, the video-game industry’s big trade show, is where companies typically showcase their newest titles, but it’s the year-old free global hit Fortnite that’s likely...
‘Nobody was going to bite’: Publishers score rare victory over Google in GDPR spat
Google’s late reversal of a policy that restricted how many vendors a publisher could gain consent for under the General Data Protection Regulation, has been...
Google’s about-face on GDPR consent tool is monster win for ad-tech companies
In a reversal, Google said Thursday that publishers can now work with as many vendors as they like when using its content management platform, more...
The Rundown: With Watch news shows, Facebook still holds the cards
Facebook this week announced long-awaited news shows for its “Watch” video section, which is a step forward in the battered Facebook-publisher relationship. Facebook is paying...
Facebook embraces the mobile app version of header bidding
Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad...
Apple takes direct swipe at Facebook over privacy at WWDC
Apple’s WWDC focused on software updates like new privacy features in Safari. Credit: Apple Apple took its privacy complaints against Facebook all the way to...
Facebook’s election ad rules snag these challenger candidates
Shastina Sandman is waiting for a letter from Facebook, coming by U.S. mail, that she hopes will contain a verification code to buy ads for...
Facebook’s election ad rules snag challenger candidates
Shastina Sandman is waiting for a letter from Facebook, coming by U.S. mail, that she hopes will contain a verification code to buy ads for...
Digiday Research: C-level publisher executives bank on branded content for growth
At the Digiday Moguls Summit in March in Vail, Colorado, we surveyed 33 C-suite publisher executives on how they expect to grow revenues in 2018....
