Digiday Research: European publishers’ top video platforms
Many European publishers, like those in the U.S., attempted the “pivot to video.” Although enthusiasm for the strategy may be dimming, 92 percent of publishers in a...
Category: Digital Marketing News
Pucker up, brands: It’s International Kissing Day
Smear on some lipstick, take a shot and pucker up: It’s International Kissing Day. (It is also, it turnns out National Fried Chicken Day, which...
Brands puckered up for International Kissing Day
Smear on some lipstick, take a shot and pucker up: Friday was International Kissing Day. (It was also National Fried Chicken Day, which made for...
Will Facebook and Google really help drive subscriptions?
Google and Facebook are making a big show of demonstrating their interest in helping news publishers. Subscriptions are a good way for them to do...
IPG says Acxiom deal puts an end to ‘turning business away’
Among the signals Interpublic sent with its $2.3 billion deal to buy Acxiom’s Marketing Solutions business, one of the biggest was IPG’s determination to stick...
Future web tycoons turn to Instagram for retail master class
It’s the first day of class at Instagram. Students check in at two security desks and sign non-disclosure agreements before heading up to the photo-sharing...
Short is sweet: The effectiveness of 6-second ads
The post Short is sweet: The effectiveness of 6-second ads appeared first on Digiday. Via DigiDay
Facebook pulls Walmart and P&G ads for lacking ‘political’ labeling
UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a “paid for by” disclosure. “The aim...
Going beyond traditional KPIs
Today, marketers have access to more data than everthousands of data points across multiple channels generated multiple times every second. With that increase of data...
How Food Network, HGTV and other Discovery properties are making short-form video work
Food Network, Travel Channel and other former Scripps Networks Interactive properties are focused on making digital video series for multiple platforms, including TV. Fully 85...
AmEx will issue credit card for Amazon small business customers
American Express Co. won the right to issue a new credit card for Amazon.com’s small-business customers, the latest win in a string of co-brand deals...
Reddit redesign revs up engagement for Audi’s ‘Think Faster’ campaign
Reddit’s redesign and new ad products seem to be paying offfor Audi, at least. The car manufacturer’s “Think Faster” campaign featured stars such as Elizabeth...
‘This is the next chapter’: Philips media chief on platform changes, GDPR and agency models
Chief marketing officers have been out in force at the Cannes Lions festival this week. Digiday caught up with Blake Cahill, svp and global head...
Google engineers refused to build a security tool to win military contracts
Earlier this year, a group of influential software engineers in Google’s cloud division surprised their superiors by refusing to work on a cutting-edge security feature....
4 ways AI radically changed how marketers do their jobs
As we emerge from a dark age of data scrubbing, spreadsheet sifting and rampant guesswork, let’s take a moment to look back at the world...
‘Gawker for Good’ strategy is so crazy it just might work (or not)
Gawker is known for many things, but feel-good stories and a brand-safe environment are not among them. Kevin Lee, executive chairman and co-founder of Didit,...
