Pump up the programmatic: Google selling streaming audio ads
Google is plugging into streaming music services like Spotify and Pandora to deliver audio ads. On Wednesday, the company announced that it’s supporting audio ads...
Category: Digital Marketing News
Digiday Research: Companies monitor revenues and user opt-ins post-GDPR
At the Digiday Hot Topic: GDPR event in May in London, we surveyed 22 companies on what metrics they are examining to gauge the effect...
Knock, knock. Who’s there? Your new GDPR privacy policy
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GDPR mayhem: Programmatic ad buying plummets in Europe
The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into a tailspin. Since the early...
Comcast vows to bid on Fox, dashing nerds’ hopes for Marvel crossovers
Comcast has announced it may step in with its own bid to acquire 21st Century Fox’s entertainment assets, potentially blocking a deal that Disney had...
In the UK, broadcasters don’t yet see Netflix as a rival
Netflix is casting a shadow, not just in the U.S. but globally, boasting an $8 billion (£6 billion) content budget that in the U.K. far...
Zuckerberg’s European inquisition more like a European vacation
Facebook’s Mark Zuckerberg had his day in European parliament and it went much easier than his appearance in Washington, D.C., last month. (Translation: The format...
Cambridge Analytica files U.S. bankruptcy after data scandal
Cambridge Analytica, overwhelmed by a scandal over how it harvested data from Facebook to influence the last U.S. election, filed for bankruptcy in New York....
Digiday Research: Retailers put data to work
At the Digiday Retail Summit in February in Austin, Texas, we discussed with 53 retail leaders how their organizations are using online consumer data. Check...
Seventeen and Cosmo bring Netflix’s ’13 Reasons’ to life
Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show “13 Reasons Why.” The publisher is erecting...
Digiday Research: Talent is the biggest obstacle to bringing media buying in-house
At the Digiday Programmatic Marketing Summit Europe last month in Portugal, we sat down with 52 client-side and agency marketers to learn their thoughts on...
Report: China, despite ban, is Facebook’s second-largest ad market
Nearly 10 percent of Facebook’s global revenue, or about $5 billion, comes from China, despite being banned from operating in the country, according to a...
Bloomberg’s TicToc creates an ad format for live events happening on Twitter
TicToc, the Bloomberg Media owned news service that exclusively lives on Twitter, introduced a new ad format Friday that embeds branding and video in-stream as...
Digiday Research: European marketers see GDPR hurting audience targeting
At the Digiday Programmatic Marketing Summit Europe last month in Portugal, we sat down with 52 brand and agency marketers to learn how satisfied they...
Out of Klout: The social media scoring service is shutting down
Klout, the tech pioneer that measured people’s social media star power, is shutting down after losing influence in an industry over which it once claimed...
‘They genuinely wanted to listen’: Inside the Snapchat Creators Summit where 13 Snapchat users met the boss
Shortly after Cyrene Quiamco arrived at her hotel in the Venice neighborhood in Los Angeles, from her home in Little Rock, Arkansas, a Snap employee...
