Pay-for-performance for agencies: perfect arrangement or bad idea?
On the client side, paying for an agency by the hour comes with risk. As agency veteran and marketing consultant Avi Dan points out in...
Category: Digital Marketing News
AOL Returns To Revenue Growth, But Display Looks Dismal
AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight...
OMG’s Katelman On What Is A Startup?
Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on “When Is A Startup No Longer A Startup?” From...
Agencies Fail to Lead by Example
For marketing experts, agencies have a ways to go with their own efforts in social, mobile and site design. Via digiday,com
Yahoo turns to Google for ads: sign of a new friendship?
Less than a year since she joined Yahoo, Mayer has started to make the once-great internet company her own. She has started the process of...
When Digital Creative Agencies do Media
Shops with their roots in digital creative and production are seeing opportunities to branch out into media buying, too. Via digiday,com
The Great Oreo Debate
Was Oreo’s quick response to the blackout at the Super Bowl a sign of the future of marketing, or was it a one-time, circumstantial event...
Transparency Vs. Performance: Marketers Shouldn’t Have To Choose
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by...
Mobile Games Continue Dominance And Advertisers Take Advantage
Games were the number one app category on the Millennial Media platform throughout 2012, and advertisers in the travel, education, retail, and restaurant industries all...
Word-of-mouth: focus on the steak, not the sizzle
According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. In an AdAge piece, Keller suggests that...
Super Bowl ads 2013: Touchdowns & let downs
Dodge Ram “Farmer” While the bulk of Super Bowl automotive campaigns tried enticing viewers with glimpses of a better life built around a car, Chrysler...
Being Real Time Takes Planning
The spontaneous brand is, ironically, the one that plans ahead the most. Via digiday,com
Global Audiences: Better in Theory Than Reality
Publishers might brag about their international reach, but most U.S. buyers see international visitors as chaff to be separated from the wheat. Via digiday,com
Advertising.com Group Rebrands As ‘AOL Networks,’ Emphasizing Shift To Programmatic
Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose...
Nearly Two-Thirds of Facebook Users Have Taken a Break
Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site...
71% of businesses plan to increase digital marketing budgets this year: report
The Econsultancy/Responsys Marketing Budgets 2013 Report is based on a survey of more than 800 client-side marketers and agency respondents. The survey also asked respondents...
