Marketing Budgets 2013
The Marketing Budgets 2013 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2013. The report...
Category: Digital Marketing News
6 Brands That Moved Fast During Super Bowl Blackout
Some brands were agile enough to see opportunity in crisis when the lights went out at the Super Bowl. Via digiday,com
LUMA’s Kawaja: Ad Tech Consolidation — Including ‘Fails’ — Is Here; And It’s Good
Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week’s notable deals — demand side platforms MediaMath’s acquisition of Akamai’s Advertising...
Reviewing Mediabrands Audience Platform’s Global Roll-Out With Arun Kumar
As audience buying in digital hurtles forward, the major ad agency holding companies have produced different “flavors” of their agency trading desk (ATD) strategies. For...
Publishers Cool on Facebook
The social platform isn’t driving as much traffic as it used to, so publishers are looking elsewhere. Via digiday,com
Why Visa Skipped the $4M Super Bowl Spot
Visa’s success on Twitter, Facebook and YouTube during NFL season prompted the brand to skip the $3.5 million Super Bowl spot and instead focus its...
FTC Chairman Jon Leibowitz Bows Out, Spearheaded ‘Do Not Track’
Jon Leibowitz, the Federal Trade Commission Chairman who aggressively pushed for more checks on the digital ad sector, will step down this month. Leibowitz was...
Small businesses are not impressed by Twitter: survey
But what about small businesses? They too have been adopting and investing in their presences on social networks, but they have markedly different views about...
Industry Execs Then and Now
It’s hard to imagine, but digital agency and media executives were at some point gawky adolescents. See what they looked liked way back then. Via...
Monetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by...
Hoping To Unlock Bigger Budgets, Adap.tv Begins Selling Viewable Impressions For Video Ads
As competition for brand campaign dollars heats up in the video space, Adap.tv has introduced its version of the “viewable impression” for streaming media with...
Why Kellogg Buys Most Ads Via Machines
It might be a direct-response tool, but the Kellogg company is seeing success using programmatic to build its brand. Via digiday,com
Beauty Brand Nars Creates Facebook Makeover
The beauty brand banked on generating engagement and buzz organically with its latest Facebook app. Via digiday,com
Facebook Strategic PMD Glow Raises $1.3M, Expands to L.A.
Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009,...
Are brands overestimating the value of social data?
Listening and making sense of the conversation, however, isn’t easy. The amount of data generated daily on social networks is staggering, creating substantial noise, the...
Creating effective ads for tablets
According to IDC, the fastest growth in ad spend will come not from mobiles but from tablets. There are various reasons for this: The size...
