Native advertising: whatever it is, it shouldn’t be PR
When Instagram recently sought to change its terms of service, one of the most widely-discussed changes that sparked a backlash was language giving Instagram the...
Category: Digital Marketing News
Converse Gets in on Street Art
The footwear brand has created a cool street art campaign to make art and Converse shoes part of urban landscapes. Via digiday,com
Shifting Roles in Digital Media
Visual Revenue’s Rich Ullman, KBS+P’s Darren Herman and copywriter Dan Goldeier weigh in where brands, agencies and publishers need to go. Via digiday,com
TD Bank bets on Google+ as a search play
TD Bank, in conjunction with its agency iCrossing, developed 96 videos targeted at individual branch locations in New York. The videos, which show off each...
Three examples of the psychology of social networks influencing user behavior
I took a look at three specific examples to show how social platforms have shifted user behaviour but also were influenced by it. Twitter favourites...
HMV and Republic: are administrators ruining the value of websites?
It’s even more confusing when you consider what the administrators for Republic had to say. It has a powerful website offering, owns well-known brand names,...
Where Brands Go Wrong With Apps
If you’re creating an app for every single campaign, then you’re not fully leveraging browser-based devices. Via digiday,com
Rubio Water: not every marketing opportunity is worth pursuing
So how did Poland Spring, which is a brand of Nestlé Waters North America, respond? Yesterday, it posted an image to its Facebook page showing...
5 Ways Brands Are Cutting Out Agencies
Brands are no longer OK with having a middle man. Via digiday,com
How can data fuel creativity?
Creative optimization through market data Market and user data offers brilliant raw material which can be fused together to inform and empower creativity. Market data...
Facebook apps: there’s no such thing as a free audience
The popularity and success of Facebook’s development platform isn’t all that surprising in hindsight. For the first time in internet history, arguably, entrepreneurs no longer...
Publishing Design Disasters
Publishers are constantly figuring out what works on the Web. Here are five examples of publishers still on the hunt for a better design. Via...
Fast-Moving Brands at the Grammys
Some brands managed to create some fun and useful content in response to the Grammys. Here are four examples. Via digiday,com
26 superb examples of agile marketing in action
First up, three Super Bowl-related tweets. When the lights failed, some sharp marketers spotted an opportunity… Tide Audi Oreo Oreo also supported Gay Pride by...
71% of businesses plan to spend more on digital marketing technology in 2013
One of the most frequently quoted predictions from 2012 was Gartner’s belief that, by 2017, CMOs will spend more on technology than CIOs, and these...
Coca Cola Spain Gives People Free Money to Share
Coke Spain created a cool “ATM of Happiness” that dispenses free money to people and encourages them to use the money to do nice things...
