Field of Marketing Dreams
Here are some stats on baseball fans digital marketers might be interested in knowing. Presented by eXponential. Via digiday,com
Category: Digital Marketing News
Can Tumblr Ever Reel in Brands?
Tumblr’s move into mobile advertising is nice, but it’s got a much bigger problem. Via digiday,com
The wider impact of Facebook Home
With industry commentators predicting the arrival of a Facebook phone it was a small surprise to most when Facebook actually came out with ‘Facebook Home’. ...
46% of consumer goods marketers use mobile ads for brand awareness
However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one...
Brands Get Nervous About Data Ownership
As data becomes the new marketing currency, brands are beginning to ask questions about who is using theirs and for what purposes. Via digiday,com
The Retargeting Blues
Wunderman’s Barry Kessel and Ed Fullman, former CEO Reunify offer their takes on how to improve ad retargeting. Via digiday,com
Dove’s ‘Real Beauty Sketches’ Gets Parody Treatment
It’s a safe bet your campaign has broken through when it gets a very funny parody. Via digiday,com
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related...
When Agency Execs Cross Over
Going over to the other side means more stability, but it also means less variety. Via digiday,com
Big Data: key takeaways from Digital Cream London 2013
On March 20, thirty leaders from a variety of industries, stretching from finance to pharmaceutical to ecommerce gathered for Econsultancy’s Digital Cream London 2013, one...
Inside Weather’s Data Bet
David Kenny wants to remake Weather as a data platform with a media business model. That means convincing marketers forecasts are a strong signal of...
Monetise this: the connected experience
Sky Go There are opportunities for different players in this space to generate revenue or defend existing revenues from rivals. Sky Go is a great example...
Inside Hearst’s Programmatic Play
Hearst sees programmatic as a platform to deliver better audience targeting at scale and provide real-time capabilities to both readers and advertisers. Via digiday,com
Compensation Matters
Ignacio Oreamuno of the Art Directors Club and Jason Pontin of MIT’s Tech Review weigh in on the issues of agency awards culture and pay-for-performance...
Kit Kat Gets Artsy with its Chocolate
The chocolate brand has commissioned an artist to commemorate its limited edition white chocolate Kit Kat bars in a cool way. Via digiday,com
Is editorial the new e in ecommerce?
Content pushed haphazardly at consumers or produced in a way that is detrimental to the products themselves, results in less than average click-through rates. But...
