Inside Hearst’s Programmatic Play
Hearst sees programmatic as a platform to deliver better audience targeting at scale and provide real-time capabilities to both readers and advertisers.
Via digiday,com
by Copenhagen INK ·
Hearst sees programmatic as a platform to deliver better audience targeting at scale and provide real-time capabilities to both readers and advertisers.
Via digiday,com
Tags: targeting
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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