What is an XCD?
CP+B’s new role aims to embed technology deeper in the creative process. Via digiday,com
Category: Digital Marketing News
Huggies App Encourages Parental TMI
A new app from Huggies Brazil uses Twitter to notify parents when their baby needs a diaper change. Via digiday,com
What will TV look like in 2031?
Now imagine that these new age providers are actually able to compete for the rights to quality content and earn their revenue through an advertising...
Content marketing best practice: three examples
We’ve worked with a number of companies on their content marketing activities and can see the real value they bring to the business. Audiences have...
Confessions of a Newspaper Ad Exec
Arrogance has put newspaper operations in a “death spiral,” according to a recently departed exec. Via digiday,com
Whisky Brand Creates Interactive Storm
Talisker Whisky created an interactive storm installation to promote its new whisky variety. Via digiday,com
15 Stats Retailers Should Know About Pinterest
The image-clipping platform now accounts for 25 percent of retail referral traffic. Via digiday,com
Audi’s Novel Battery-Saving App
The car brand demos its start-stop auto tech with a smartphone tool to shut off battery-draining apps running in the background. Via digiday,com
UNICEF: Likes Don’t Save Lives
The non-profit is boldly urging people to go beyond feel-good social actions and put their money where their mouth is in making change. Via digiday,com
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
Why Link Bait Pays
“Bad link bait isn’t sustainable. Good link bait is helpful….The most generous thing for a publisher to do is have good link bait.” Via digiday,com
Australian kids turn to apps in record numbers
Of those children who use apps, most are accessing an average of 7 per month and they are doing so on their smartphones and tablets,...
The Expanded Required Ad Industry Reading List
With a world of advertising books out there, other than repeatedly scrutinizing the number of stars on an Amazon review, it’s hard to pull out...
Is it time to review the small print in your affiliate network relationships?
The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging...
The Politics of Publisher Redesigns
Terrible publisher designs are usually a reflection of a dysfunctional organization. Via digiday,com
Twitter’s good intentions: generating ROI from social media
The recent announcement about changing the emphasis of their ad targeting solutions to conversational keywords reveals that Twitter thinks it can unlock purchase intent from the...
