Can Women in Advertising Really ‘Lean In’?
Digiday asked female ad execs from agencies like Team One, BBH and 72andSunny about their reactions to Sheryl Sandberg’s much-criticized feminist book “Lean In.” Via...
Category: Digital Marketing News
Video Ad Sellers Chase TV Dollars
In a effort to tap into TV budgets, online video vendors are changing their tack. Via digiday,com
Is the CEO Obstructing the CMO/CIO Relationship?
What’s holding back the relationship between IT and marketing is that the customer is “owned” by the CEO, according to a new study. Via digiday,com
Big brands capture reactions to ads with new video technology
The question of adoption was answered early this year, when the company announced that both Unilever and Coca Cola would use the technology to measure all of...
Analysing data: the power of site search
Both Vishal Srivastava and Graham Charlton have covered site search best practice in two very good articles, this article focuses on why the data is...
Report: APAC is excelling in digital advertising
Global findings Worldwide, digital advertising currently accounts for 19.8% of total media advertising spend and according to eMarketer, it will account for 21.7% by the...
More Nonsensical Brand Tweets
Awkward social moments with Skittles, Starburst and Kotex. Via digiday,com
Buick Channels Pinterest for New Design
The auto brand turned to Pinterest to get design inspiration from popular design and lifestyle bloggers in its latest campaign. Via digiday,com
Report: Australians on Facebook ‘like’ TV and retail
Home and Away was the second television show to enter the list, coming in fourth place overall, and was one of the most talked about...
The Creative Technologist Fad
It’s little more than a fashionable title for a tech role that has existed for years. Via digiday,com
Does Sponsored Content Have a Labeling Problem?
In a still somewhat nascent field, there are few standard practices for how to tell readers something’s an ad that just acts like editorial content....
How EA Acts Like a Newsroom Without a Newsroom
The gaming brand doesn’t have a physical newsroom to create content, but it does organize its various content creators to operate with a newsroom mentality....
Start Me Up! A profile of C.A.S.T.
In one sentence, what is C.A.S.T.? C.A.S.T. is an advertising platform which allows publishers to easily create, sell, scale and manage native ad inventory. What...
Bud Light Intrudes on Marriage Equality Conversation
The beer brand tweeted an image of Bud Light cans in support of gay marriage. Nice touch or crass? Via digiday,com
What are the pros and cons of Enhanced Campaigns so far?
1. What are the main benefits that you’ve encountered in switching over to Enhanced Campaigns? Jasdeep Mondae, search manager at SMV Group The primary benefit...
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
