Yep, That’s Just About Every Tech Commercial Ever [VIDEO]
“When I’m watching a commercial for a new tech device,” says the architect, “I’m looking for an ad that’s fun.” “That’s cool,” says the baker....
Category: Digital Marketing News
9 Examples of Brands Engaging in Social Media Banter
As brands strategize about how best to use social media to talk to consumers, they’re also increasingly talking to each other. The hope — whether...
Which Brand Vined it Best?
It’s time to get judgmental. Once again, we are going gossip-mag style and are pitting brands’ Vine efforts against each other for our own version...
Foursquare in Talks with Tech Firms for Strategic Investment as Ad Business Improves
Foursquare Labs Inc. is in talks with multiple large technology companies about a potential strategic investment, according to people with knowledge of the discussions. The...
Bring Your Facebook Life to Print with Likebook
Oversharing your life online is so 2012. If you want to be retro, self-obsessed and go against the mainstream notion that print is dead, then...
Facebook Seeks to Clarify How It Uses Member Data for Ads
Facebook is proposing to clarify how it manages user data for advertisements, as part of an agreement stemming from a settlement of a class-action lawsuit....
A bombshell from Kia: Lady Gaga, Twitter, YouTube, Shazam and the VMAs
YouTube On YouTube, the video has nearly reached 1m views. Expect this number to continue to rise dramatically riding the song’s popularity. Given that previous...
Twitter Buys Trendrr to Track Social Conversations Across Media
In an effort to make it easier for networks and publishers to display tweets in their programming, Twitter has bought the social-TV startup Trendrr for...
Golf Channel Has an Epic Fail on Anniversary of ‘I Have a Dream’ Speech
In the summer of 1963, Martin Luther King Jr. took the steps of the Lincoln memorial and, in front of a crowd of hundreds of...
Spotify ads: which is right for your brand?
Audio ads For free users, these radio-esque adverts play in between ten to twenty minutes worth of music for a time ranging from sixty seconds,...
Now, Let’s Stop Calling These Ads ‘Native’
Mention “native advertising” to a media buyer these days, and he or she will ask what exactly you mean by it. Advertorials? Promoted Tweets? Search...
The Sales Deck That Landed Facebook Its First Major Advertisers
In June 2004, a new website called TheFacebook was struggling to gain the attention of major advertisers, despite the best efforts of then-CFO Eduardo Saverin....
Study: Consumers More Likely to Shop On Mobile Devices Than PCs
While the “Year of Mobile” remains elusive for advertisers, it appears to have already arrived for e-commerce. Smartphone and tablet users are more likely to...
Q&A: Florian Kahlert, the Digital Pro Now Measuring Print at Gfk MRI
Florian Kahlert, the new managing director at GfK MRI, is inheriting an organization known for measuring print audiences in a world that is becoming decidedly...
H_ide out With Ubisoft’s New App
Paranoid about your online privacy in this age of Prism surveillance? Or maybe you fancy yourself a latter-day Jason Bourne? Either way, this new app...
AT&T’s Stone-Faced Funnyman Beck Bennett Is SNL’s Newest Cast Member
AT&T’s stone-faced funnyman Beck Bennett just received one of the highest honors a comedic actor can hope to obtain: a cast member spot on NBC’s...
