Facebook Pushes Back Video Ad Launch Again Amid User Experience Concerns
Brands hoping to test Facebook’s long-awaited video ads will have to wait a while longer. Facebook has pushed back its intended October unveiling, and hasn’t...
Category: Digital Marketing News
Politicos Seek Data Clues for 2016 from Virginia Election
Outside of some local races, it may seem like little is happening on the political campaign landscape. Yet across the country and more so across...
It’s Human vs. Robots in Ad Sales
The ad tech world recoils at the notion that the move to automated ad systems means replacing humans with robots. But that prospect doesn’t mean...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
Only a fifth of companies optimising paid for digital media
Our new Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, has found that just 21% of companies are carrying out ‘effective optimisation’ of media buying...
The New Porn Site The Whole Family Can Enjoy
If you love porn, but not the sex and nakedness part of it, then Cameron Porn is just for you. In reaction to a tragic...
How Yahoo Picked a New Look For An 18-Year-Old Brand
Yahoo has refreshed its 18-year-old logo to match the nearly two-decade-old portal’s ongoing makeover under CEO Marissa Mayer. Capping a thirty-day campaign leading up to...
Meet Galaxy Gear, Samsung’s Entry Into the New ‘Smartwatch’ Fray
The next big thing in consumer tech isn’t a smartphone, but a smartwatch. Or at least that’s the growing hope as growth in smartphones cools....
Time Inc. Tries Drawing on Reader Data To Lure Marketers
Time Inc., bracing for a spin-off from Time Warner early next year, is rolling out an ad product called Time Engage that’s designed to use...
Bloomberg’s Online Video Success Story
Eighteen months ago, Bloomberg TV made a fundamental change in its approach toward online video. Instead of just taking clips from Bloomberg TV and automatically...
TV Ban Looms For E-Cigarette Marketers
Big Tobacco has made a historic return to the airwaves and pages of consumer magazines with ads for e-cigarettes, but the days of regulation-free marketing...
Vevo Hires Nielsen Digital Exec as First Revenue Chief
Like a lot of internet video companies, Vevo is pressing hard for ad dollars that would otherwise go to TV. That might explain why it’s...
Meet Kevin Weil: Twitter’s Ad Architect and Its Killer App
In an earlier life, Kevin Weil was a Ph.D. candidate at Stanford in theoretical particle physics. Today, as Twitter steams toward a public offering, the...
What does a perfect agile marketing strategy look like?
Culture Responsive marketing is still a relatively nascent area, focusing as it does on social media channels to underpin earned media wins. It requires experimentation,...
What Twitter’s Trendrr Buy Means for Social TV
The big news in social media this week was Twitter’s purchase of Trendrr. This is great for Twitter, which acquires great technology just in time...
The Next Big Ad War: Netflix vs. Hulu vs. Amazon
We’ve had beer wars, cola wars and, for those who remember, the legendary Macy’s versus Gimbels rivalry. Right now cellphone marketers are exchanging blow after...
