Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?
Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their...
Category: Digital Marketing News
Microsoft CEO Steve Ballmer to Retire Within Next 12 Months
Microsoft Corp. Chief Executive Officer Steve Ballmer, who has struggled to adapt to an era of declining personal-computer sales, will retire after more than a...
Real-Time Ad Spending Growing Faster Than Expected
Real time, automated digital ad buying is growing so fast, even the forecasts can’t keep up. Revising its forecast up from earlier this year, eMarketer...
More brilliant marketing creative to enjoy with your coffee
Google Google is so good at creative I try to get something in all of these posts. Here are some ads from 2011 advertising Google...
In Wake of Privacy Laws, Kids’ Sites See Ad Revenue Plummet
Changes to the children’s privacy-protection law are keeping kids’ site publishers awake at night. The Children’s Online Privacy Protection Act changes went into effect July...
Airbnb Wants You to be a Vine Cinematographer
Calling all Vine artists. Airbnb is asking its fans to help make what it’s touting as the first-ever film made entirely of Vine videos. The...
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
Pandora’s Mobile Ads Are Working, But Get Ready to Hear More of Them
Facebook received heaps of praise last month when it reported that mobile now accounts for 41% of the company’s advertising revenue. On Thursday Pandora outdid...
NFL Tries to Capitalize on Rabid Fans Who See TV as the ‘Second Screen’
The NFL Network may be crowing about having full distribution in the U.S. for the first time in its existence, but it sees its mobile...
Check Out Ad Age’s Must-Attend Events In SF and NYC This Fall
Relax, it’s still summer. But fall is right around the corner and Ad Age has a packed fall of events to get you back in...
Ad Guy Gives PR Firm Lesson in Power of PR
EDITOR’S NOTE: This post was updated after The Council on Public Relations came to its senses. The public relations industry, like all marketing, is in...
Branded Google Glass Apps Emerge Despite Tiny User Base
Google Glass may have just 10,000 users, but that hasn’t stopped a handful of brands from developing apps — or “Glassware,” in Google speak —...
Conde Nast Teams Up With Amazon to Streamline Subscription Process
Conde Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Conde titles, the companies...
The Newest in Native: Editorial Reviews Reborn as Ads
This past April, CNET senior editor Jessica Dolcourt reviewed the Samsung Galaxy S4 smartphone. Under the headline “The everything phone for (almost) everyone,” the CNET...
Microsoft Reboots Battered Surface With Razorfish
Microsoft is taking another run at Surface, this time with a new digital agency. Despite an ambitious marketing plan, the tech giant has had a...
