Category: Digital marketing news Asia (APAC)

Australia brought home 12 Media Lions leading the category in Asia-Pacific at the Cannes Lions International Festival of Creativity. The region saw two Gold, six...

Turner Asia Pacific has made an investment in POPS Worldwide (POPS) which sees Turner take a significant minority stake in the leading Vietnamese digital media...

In an exclusive partnership, IPG Mediabrands and HIVE have launched their social programmatic marketplace, which allows brands to programmatically target Malay affinity clusters on social...

Australia led the tally in the Asia-Pacific region with twelve metals in the Cyber Lions category at the Cannes Lions International Festival of Creativity, including the...

Japan’s The Family Way campaign by DENTSU Y&R, Tokyo for Recruit Lifestyle won the Grand Prix in the Mobile Lions category at the Cannes Lions...

WPP AUNZ has merged two specialist communications agencies – greyhealth group (ghg) and ‎Sudler & Hennessey. The new merged entity will be known as Sudler Sydney to...

After a disappointing performance in Innovation Lions, Asia Pacific agencies found reprieve in the Creative Data category at the Cannes Lions International Festival of Creativity...

The 64th iteration of the annual Rosé Drinking Championship — er, I mean, the Cannes Lions Festival of Creativity — commenced on June 17, 2017,...

The enormous business opportunity China presents is a pull for any Australian business looking to expand. Given its geographical proximity to Australia, the estimated 780...

Coca-Cola China, working with McCann Worldgroup Shanghai, has released a new label design for their iconic annual ‘Share a Coke’ summer campaign. The new packaging,...

Dentsu Aegis Network has acquired The Customer Framework (TCF), a marketing transformation consultancy based in London. TCF will join Dentsu Aegis Network’s Global Clients team and...

webe moves into the next phase of its evolution as a brand driven by the community with four projects it will help the promoters to...

Sports marketing agency embraces digital by offering live sports content on mobile devices. Via DNA

As digital continues to drive disruption in advertising, mobile advertising spend is expected to overtake desktop this year, reaching 56 per cent in terms of...

LOUD has launched its first campaign for Zespri International since winning the account in December, following a seven-way pitch. Zespri International Limited is a marketer...

Jenny Bullis has been promoted to Global Chief Strategy Officer for [m]PLATFORM, GroupM’s proprietary audience intelligence and activation solution, enabling clients to build personalised consumer...