Category: Digital marketing news Asia (APAC)

Turner Asia Pacific is partnering with Qualson, the Korean mobile product developer, to launch a new app that enables users of different ages to make...

Skills and talent come to the fore in close competition Via DNA

Software market grew 6.3% year over year during the second half of 2016 to reach US$18.9 billion. Via DNA

In recent years, marketers have been digging deeper to understand the “why” as well as the “how” of their digital marketing efforts. Measurement methods are...

Ensemble Worldwide, IPG Mediabrands Malaysia’s creative agency and Maxis have teamed up on another video, this time for Raya 2017. ‘Wayang Sayang’ follows an estranged...

Josephine Pan (pictured), currently managing director of FCB Shanghai, has been promoted to CEO of the agency’s Shanghai office. Ms Pan joined FCB Shanghai as...

comScore has launched its Extended Video offering in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed,...

Allows users to transfer funds without switching between apps. Via DNA

The GSMA predicts that commercial 5G networks will begin to be widely deployed at the start of the next decade and, by 2025, will provide...

I’ve been in the media planning / buying business for 30 years. And for the exact same amount of time I’ve been trying to explain...

Statistics show that VR and AR technology will have a projected economic impact by 2020 of USD 15.6 billion annually, and over the next few...

Gamma, a Southeast Asia-based ad selling platform, has partnered with MediaMath to deliver localised, highly-targeted ad inventory for advertisers. Advertisers will be able to programmatically target...

With the growth in online TV’s popularity, consumer habits have changed in content consumption. However, despite the shift in consumer habits, the importance of traditional...

Five party public sector collaboration in Malaysia aims to create a more efficient funding and pitching platform. Via DNA

There is still light at the end of the tunnel based on Pikom’s latest ICT Jobs Outlook report. Via DNA

As Facebook refines its offer further, one of the outcomes is the creation of communities and how these can help brands in better connecting with...