comScore launches mobile measurement solution in Malaysia
comScore has made major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android...
Category: Digital marketing news Asia (APAC)
Mulah pivots to establish foothold in Malaysia
A small software-for-services company learns, changes and fights against a big boy to come out on top. Via DNA
Indonesian fintech startup Cashlez secures US$2mil in funding
Round was led by funding led by the Corporate Venture Capital arm of Mandiri Group, Mandiri Capital Indonesia. Via DNA
Data leakage and evolving the publisher licensing model
Data leakage has long been a problem in digital media. It typically occurs when an advertiser or third party vendor collects data on a publisher’s...
WPP merges Wunderman & POSSIBLE
Wunderman, the global digital agency, and POSSIBLE, a multi-service digital agency, have joined foices as the latter joined the former’s group. POSSIBLE, a WPP agency...
Merkle names Ted Bray growth officer for APAC
Merkle, the data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Ted Bray as growth officer for Merkle Asia Pacific. Mr Bray will be...
Data pick of the day: 50% exercisers stream music on mobile
Data from GlobalWebIndex shows that one in two regular exercisers have used a music-streaming service on their mobile in the last month, a figure which places them...
Have your cake and eat it too with Fujifilm’s Instax SQ10
Fujifilm invites photographers to check out their new hybrid camera that captures digital photos and prints them on the spot. Via DNA
Sony to rock KL with first ever PlayStation Experience SEA in Malaysia
Sony to showcase highlights of its E3 games at inaugural PlayStation Experience event. Via DNA
A brief history of tomorrow: Will biology determine the new caste structure?
Elon Musk says humans must merge with machines! Will the 21st century be the most unequal in history? Is this fear misplaced? Where will this...
Expedia, Airbnb, Amazon most mobile ready brands in APAC
Expedia, Airbnb and Amazon took the top three spots for the most mobile ready brands in the global study MDEX released by IPG Mediabrands’ Ansible. The...
Jason Chia joins McCann Malaysia as digital lead
McCann Worldgroup has appointed Jason Chia as its new Digital Tech Lead for Malaysia. Mr Chia moves from Splash Interactive, where he held the role...
CNN International Commercial hires Director of Content Sales & Partnerships
CNN International Commercial has appointed Kimmy Ho as Director, Content Sales & Partnerships, North Asia. Based in Hong Kong, Ms Ho is responsible for increasing...
Priceline Pharmacy’s spot shows diverse beauty choices for women
Priceline Pharmacy has launched another new film under its ‘100% Woman’ brand platform with a new ‘100% Beauty’ execution created by Ogilvy Melbourne. The new...
MullenLowe Group rejigs China operations
MullenLowe Group has restructured its operations in China to create MullenLowe Group China. The hyper-bundled agency will integrate the MullenLowe China creative communications business with MullenLowe...
AIA Malaysia hands digital AOR to IPG Mediabrands
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG), has been appointed as the digital AOR for AIA Bhd., the insurance provider in Malaysia....
