Digital ad spend to increase by double digits in SEA: eMarketer
With mobile investment on the rise in the region, digital ad spending is set to grow in Southeast Asia, according to eMarketer’s latest forecast. Indonesia, Malaysia,...
Category: Digital marketing news Asia (APAC)
Singapore Life shows live birth in launch film
Bringing a new life into the world is one of the most life-changing experiences of a parent. In that first moment when you hold your...
MediaMath adopts IAB’s ‘ads.txt’ to ensure legitimate publisher inventory
Programmatic firm MediaMath has launched an aggressive rollout of, the IAB’s ‘ads.txt’ initiative across its entire supply footprint. The rollout is immediate throughout MediaMath’s Curated Market...
How Singapore’s SMB Qlipp increased its scale globally
Qlipp, a tennis sensor and mobile app which helps players track and improve their performance in real time, started as a six person startup, in...
Havas merges 2 Australian agencies to launch new agency Host/Havas
Havas Group will be creating a new agency in Australia, bringing together two of its advertising agencies, Host and Havas Sydney to become Host/Havas. This...
OMG appoints new APAC Marketing Communications Director
Omnicom Media Group APAC has appointed Neeraj Khanna as its new Marketing Communications Director. Mr Khanna will be reporting into Cheuk Chiang, CEO, Asia Pacific...
Ambient Digital Group hires Myanmar lead
Digital media and marketing solutions company, Ambient Digital Group, has appointed Yvette Ces as Regional Associate Business Director. Her responsibilities will include heading up the...
The evolution every entrepreneur must undergo
Changing your company could be merely about you changing your mindset, says an expert. Via DNA
Indonesia’s digital retail banking penetration set to hit 60% by 2020: Solidiance
Changes in technology trends, customer behavior have compelled businesses to be more agile and adaptive. Via DNA
Private marketplaces need data to succeed
Transparency and control are two of the most frequently cited challenges when it comes to buying and selling advertising space on mobile. Private marketplaces (PMPs)...
Y&R Philippines appoints Rey Tiempo as CCO
Y&R has appointed Rey Tiempo as the new Chief Creative Officer of Y&R Philippines. A copywriter by discipline, Mr Tiempo has more than 15 years industry experience,...
Accela joins Go Group
Singapore-based public relations and communications agency, Accela and Malaysia-based GO Communications have formalised a partnership to incorporate Accela into the GO Group, an independent public relations,...
Dentsu launches second year of accelerator programme Female Foundry
Dentsu Aegis Network has launched the Female Foundry for its second year. Female Foundry – an accelerator programme, is an initiative to educate, mentor and provide...
‘Challenger brand’ Oracle’s digital hubs in Asia mark its transition from product to services company
Oracle rolls out its demand generation Digital Hub in Malaysia as it ramps up its push into the SME market. Via DNA
Dell introduces new hardware powered by latest Intel processors
US tech company upgrades its Inspiron series of notebooks and announces the coming of its new XPS 13 notebook. Via DNA
#sowhoknew: How to get rid of the WiFi freeloaders at coffee shops
We’ve all seen “coffee shop campers” in their natural habitat: laptop open on the table (meant for four people), phone plugged into the wall, various...
