Category: Digital marketing news Asia (APAC)

Refocusing on a particular vertical provides great growth potential for the on-demand services platform. Via DNA

In 2018, 66 per cent of individuals in 52 key countries will own a smartphone, up from 63 per cent in 2017 and 58 per...

Top Gear and The Grand Tour presenter Richard Hammond is the ‘leading man’ in the first worldwide LeasePlan campaign. Etcetera developed a three-minute feature film...

RHB’s latest festive film features Malaysian football star Thanabalan in the lead role inviting Malaysians to be sweet and share their blessings with each other...

Viacom International Media Networks (VIMN) has appointed Asif Ali as Director, Affiliate Sales, Southeast Asia. In this role, Mr Ali is responsible for leading and growing...

Time and again, we come across false stories doing rounds in social media pertaining to religion and political parties. With an increase in dependence of...

A cheeky advertisement about critical illness insurance coverage? Manulife does just that with its ‘Cover Me Bro’ campaign in support of the launch of its...

Prophet, a global brand and marketing consultancy, is expanding into China by opening an office in Shanghai. To lead its China business, Prophet is bringing...

Adobe has partnered with supply-side platform (SSP) and exchange partners to make all fees – including some that were previously undisclosed – fully transparent for marketers...

Getting more regional corporates to partner with its Global Accelerator Programme will help MaGIC achieve its goal of strengthening Malaysia’s position as the gateway to...

Believes it can drive the future of IoT with its new business unit. Via DNA

WPP, has lashed out at private equity giant Bain Capital saying its offer to buy ADK “significantly undervalues” the company. It must be mentioned that...

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new...

Alibaba is setting up an innovation programme that will increase its research and development budget to $15 billion over the next three years. The programme...

Coach Inc., the well known leather goods brand is changing its corporate name to Tapestry Inc., a bid to broaden its image after acquiring the...

Umang Bedi, MD, India and South Asia at Facebook, has stepped down from his role. Mr Bedi joined Facebook in July 2016 after serving as managing...