Category: Digital marketing news Asia (APAC)

Hong Kong’s digital advertising expenditure is set to grow by 14 per cent this year and expected to reach USD 639 million, according to eMarketer’s...

In Singapore, 88 per cent of consumers used a store locator on Google to find a business, and look to the Internet to find a...

Chinese digital consumers are the most avid online shoppers, with 83 per cent reporting purchasing a product online in the past month, according to GlobalWebIndex’s...

Digital Economy drive in Malaysia gets budget boost and Astro gets recognized for its digital adaptation. Via DNA

Companies that have not started the digital investment cycle are at high risk of being disrupted. Via DNA

Social media was initially seen as a form of distraction across business organisations. Remember the time, when companies blocked access to social media sites, because...

McCann Workgroup Indonesia has released a campaign for Starbucks to create awareness about breast cancer. There is high incidence of breast cancer in Indonesia, however,...

Grapeshot, the contextual pre-bid brand safety and predictive targeting provider, has globally integrated with technology company MediaMath to meet the growing demand from its partners....

FOX Networks Group Asia (FNGA) has launched FOX Content Labs. By creating a consolidated service, the new creative production house for FNGA offers brands bespoke solutions...

LinkedIn are running their #ThisIsSuccess theme this week so I thought what better subject to talk about than how successful writing on the LinkedIn Publishing...

Dentsu Aegis Network will put focus on and expand its business in the next frontier – the IndoChina region, comprising of Vietnam, Cambodia, Laos and...

MP & Silva, an international media company that provides media rights distribution, digital and technology services, and sponsorship consultancy, has appointed Seamus O’Brien as President...

Subway has appointed McCann Worldgroup as its regional agency of record after a competitive multi-agency pitch. The agency will help Subway achieve its overall brand...

Indonesian startup uses technology to help shopping malls regain revenue. Via DNA

A VC from San Francisco shares  lessons in innovation that paved the way for the success of  Silicon Valley, in the hope that some of...

How far has Google Cloud come since it signalled its intention to be dead serious about cloud computing for enterprises? Edwin Yapp analyses the situation....