Category: Digital marketing news Asia (APAC)

Havas Group is strengthening its capabilities in the growing Malaysian market with the acquisition of digital agency Immerse, which will integrate the Group’s creative operations...

‘To you, for you, with you’ is the motto for the new adidas app, which the sporting goods company revealed at Dreamforce, Salesforce’s software conference,...

AppNexus has launched the AppNexus Programmable Platform (APP), a programmable Demand Side Platform (DSP). APP harnesses advanced machine learning to help professional traders execute highly customised and...

The new strategic financing round follows its previous Series B, the second largest in the world in 2016. Via DNA

The online grocery platform will launch in the northern state in December. Via DNA

The first nine months of 2017 have been a positive one from a new b usiness perspective for WPP, with over 1,300 wins and $579m...

Monash University and Y&R Melbourne have created a five-part documentary series entitled, ‘A Different Lens’. The series, geared towards future staff, postgraduates and industry leaders,...

Adobe has appointed Nick Boyle into the new role of Managing Director, Experience Cloud Sales – APAC reporting to Paul Robson, President of Adobe Asia...

Ogilvy Melbourne has appointed two new hires bolstering its strategic offering. Virginia Pracht has been appointed as the new Head of Strategy and Dominic Counahan...

So the DFTZ has been launched with 1,972 Malaysian SMEs poised to capture exports markets, says the government. But will they? Can they? Via DNA

A smartphone that looks a bit dated, but feels like it is ready for next year. Via DNA

“I don’t think much of a man who is not wiser today than he was yesterday.” ~ Abraham Lincoln Information is a source of learning. But unless...

Cheil Worldwide has promoted Pully Chau as CEO of Cheil Greater China. Previously the COO of Cheil Greater China for the past two years, Ms...

To accommodate the increasing demands of new business growth, PHD Hong Kong has appointed Joe Yu in the newly created role of Content and Business...

Sizmek Inc., the independent buy-side advertising platform has partnered with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement....

Video is everywhere and is continuing to gain popularity over text as the preferred way that people consume media. Facebook recently announced a push into...