Category: Digital marketing news Asia (APAC)

Over two thirds marketers (67 per cent) believe digital growth in advertising has come at the expense of the quality of creative. Sizmek Technologies, Inc.,...

independent research companies Fiftyfive5 and GalKal will merge to create Australia’s independent, insights-led consulting business. The combined business will have offices in Sydney, Melbourne, Auckland...

Sizmek, the independent buy-side advertising platform, has appointed experienced media and advertising industry executive, Peter Hunter as General Manager to lead the company’s Asia-Pacific business....

A.S. Watson Group (ASW), the international health and beauty retailer, selected Zebra Technologies for the second year to be part of its Technology Partners Day....

New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology, achieve superior business performance. By investing across these...

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published...

Glenfiddich, the Single Malt Scotch Whisky, is inspiring consumers to challenge themselves in a bold global campaign developed by creative agency Space. The campaign aims...

Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS)....

Electronics giant’s Galaxy A7 (2018) falls short in bid to break into competitive segment. Via DNA

The reported ransomware attack last week on Malaysian media company, Media Prima, serves to remind CTOs, especially those of large companies, to ensure they have...

Not content with building electric cars and space rockets, Elon Musk now has plans on hijacking the global broadband market via his ambitious ‘Starlink’ project....

Dentsu Aegis Network’s Jerry Buhlmann is stepping down after nine years as CEO, firstly of Aegis Group plc, and then for the last six years...

J. Walter Thompson Melbourne has further extended its offer and added significant fire power to its front bench via the appointments of a leading data...

Eyeota, an audience technology platform that enables the intelligent use of data, has appointed two new team members as a response to the company’s continued...

Takes away the need for customers to find the time to deliver and collect their clothes. Via DNA

The US-based company’s solution can be found on nearly seven billion mobile devices. Via DNA