Category: Digital marketing news Asia (APAC)

Video has quickly become a top format for digital advertising, engaging audiences with immersive content and driving over $200 billion in advertising spend this year...

Diego Cerrone joins the Hong Kong Client Solutions team as the Head of Strategy, reporting to Allison Coley, Managing Director. Diego is recognized as being...

CNN International Commercial (CNNIC) has appointed two specialist Digital Directors based in Tokyo and Singapore as it expands its advertising offering across the APAC region...

iProspect strengthens its leadership team with the appointment of Matthew Schone as Chief Product Officer, Asia Pacific and Alex Oakden as Head of Strategy, Asia...

Via DNA

Despite the many warning signs media companies and ad agencies have been slow to adapt and change. Via DNA

With the end of the year coming just around the corner, many advertisers are already preparing for the upcoming behemoth sale period – Singles day...

Ogilvy Australia has promoted four of its key leaders in Sydney and Melbourne, as part of a continued push to position itself as Agency of...

Exponential, a digital advertising intelligence platform providing brands with advertising solutions globally, has appointed Alex Locker-LeMersier, Sales Director for Singapore. Mr Locker-LeMersier will be responsible for...

Outbrain, the content discovery platform, has appointed Flourx as its formal reseller in the Philippines. The move complements and enhances Outbrain’s existing portfolio in the country,...

With time spent on mobile increasing, more and more brands are looking to engage with consumers through the platform. In a mobile world, brand building...

American Express has unveiled its new Shop Small campaign in Australia, featuring real life small business owners to inspire shoppers to support local businesses. The...

Publicis Groupe has appointed Masahiro “Andy” Ando as Chief Strategy Officer in Japan, effective October 1, 2018. Mr Ando will lead a department of more...

IAB Australia’s Audio Council has released an Audio Creative Best Practice Showcase for marketers and advertisers, partnering with insurance brand Choosi, to bring their recommendations...

Facebook’s revenue in the third quarter grew 33 per cent year over year to $13.7 billion. “Our community and business continue to grow quickly, and...

Dentsu Aegis Network, in collaboration with Econsultancy, launched Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers, a white paper investigating the online buying...