How can behavioural science be applied to advtg
When it comes to advertising, marketers are always looking at more ways to understand the consumer. According to Richard Shotton, author of the book The...
When it comes to advertising, marketers are always looking at more ways to understand the consumer. According to Richard Shotton, author of the book The...
Phablets are especially popular in Southeast Asia, where almost three-quarters (73 per cent) of devices used are large-screen mobile phones, according to new figures by...
whiteGREY has appointed highly experienced leader and strategic marketer Katie Firth to the newly created position of National Managing Director, based in Melbourne. Most recently...
Omny Studio, creators of the on-demand audio publishing platform for broadcasters and enterprise podcasters, has entered into an agreement with Rubicon Project, the global exchange...
Indonesian unicorn’s Derianto Kusuma will leave the company effective Nov 30. Via DNA
Entrepreneurs will drive change and this creates an opportunity for angel investors to be part of this change by providing funds. Via DNA
Two years ago I wrote an article which mused on whether Facebook would buy Netflix and start streaming their own content. Well, it seems my...
Evolving technology has been transforming the global retail landscape and the way consumers are shopping in the past decade. GfK’s latest FutureBuy report reveals a...
Singapore International Foundation is a non-profit organisation that seeks to connect Singaporeans and world communities to build a better world. Through shared ideas, skills and...
WPP’s agencies Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its...
Not so long ago, none of us would been seen dead in our sweaty gym attire outside of its natural habitat. So why has parading...
Sir David Attenborough, one of the world’s most famous naturalists, will bring the voice of millions of citizens to the UN Climate Change Conference later...
BBDO Bangkok has appointed Thipayachand Hasdin as Managing Director, promoted from Chief Client Officer, and Anuwat Nitipanont as Chief Creative Officer, promoted from Deputy Chief...
AppsFlyer, the mobile attribution and marketing analytics platform, has launched a mobile marketing MasterClass exclusively for startups and businesses in Southeast Asia (SEA). The paid...
Malaysia’s digital terrestrial television migration stalls as MyTV fails to deliver but an industry veteran offers a solution. Via DNA
National oil company is playing catch-up in the tech space and needs to find short cuts. Via DNA
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