Creating Social Hubs for Brands: Q&A With Tint Founder
Tint’s founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Source: ClickZ Asia
Category: Digital marketing news Asia (APAC)
Aliyun Search Could Impact Baidu and E-Commerce in China
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant’s cloud unit recently, a move that could have huge implications for Baidu...
To reach Gen Y, will financial services firms warm to the web?
In looking at data compiled by third parties, social investing platform SprinkleBit lays out the case that Gen Y is not only eager to invest,...
TBWA appoints DAN president
Global – TBWA’s Digital Arts Network has appointed Stuart Sproule as president of its worldwide operations and global digital accounts. Source: Marketing Interactive
What’s trending in digital marketing in 2013
This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on...
A Closer Look at Audience Buy in China
This buying concept essentially changes the operating model between brands, media agencies, and publishers. Source: ClickZ Asia
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Source: ClickZ Asia
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
Standard Chartered Matches Facebook Likes to Raise Money for Charity
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook....
Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
Market Place by Jasons celebrates little joys
Hong Kong – The posh supermarket’s new campaign by Grey reminds city-goers to treasure precious life moments. Source: Marketing Interactive
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
StanChart pumps marathon up on Facebook
Hong Kong – Standard Chartered Hong Kong has raised more than HK$75,000 by matching Facebook likes for this weekend’s marathon. Source: Marketing Interactive
McCann shakes up top management
Malaysia – Tony Savarimuthu steps down as CEO of McCann Worldgroup Malaysia to head new agency MerdekaLHS. Source: Marketing Interactive
