Getting Advanced With Google Tag Manager (Part 2 of 3)
Bringing dynamic data to your tags with the data layer and macros Source: ClickZ Asia
Category: Digital marketing news Asia (APAC)
How will Pinterest’s new analytics tool impact brands’ content strategies?
1. How useful are the new metrics for marketers in terms of guiding their content strategies? Matt Owen, head of social at Econsultancy I think...
Don’t Miss the Merits of Augmented Reality in Mobile Marketing
And brand owners must consider these data points before any AR deployment. Source: ClickZ Asia
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business
Fan base and content do count, but it is the five P’s of Facebook marketing that matter more in promoting a company’s brand awareness. Source:...
Perception Is Reality in Japan
Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Source: ClickZ Asia
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
Automation for the premium
RTB still isn’t the method of choice for many types of campaigns. Brand campaigns in particular are still rarely booked on automated platforms; it’s interesting...
The Future of Exhibitions Will Be Data-Driven
My views on how technology would impact the industry 10 years from now. Source: ClickZ Asia
Accenture / Econsultancy Digital Marketing
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Smartphones: The Future of Marketing Research in Asia Pacific
Asia will be central to the development of mobile research. Source: ClickZ Asia
Millennial Media: Mobile Device Trends in Asia [Study]
In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Source: ClickZ Asia
Don’t Let Social Media Scare You Away!
Let me explain the differences between Weibo and WeChat from a marketer’s perspective. Source: ClickZ Asia
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
