Aberdeen decodes investment jargon
Singapore – Global investment management group Aberdeen Asset Management has rolled out a campaign targeting potential investors. Source: Marketing Interactive
Category: Digital marketing news Asia (APAC)
JWT wins all three Indosat brands
Jakarta – JWT Jakarta was appointed as the sole brand agency of telecommunications company PT Indosat. Source: Marketing Interactive
Are You Prepared for Visual Social Media Marketing?
Images are the key to breaking through the clutter of social media. Here are three opportunities to take advantage of this trend. Source: ClickZ Asia
Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
What the Google-Qihoo Partnership Means for Marketers
Search marketers are already using Google AdWords to buy Qihoo ads in China. Source: ClickZ Asia
Hong Kong Broadband Network picks Hotmob
Hong Kong – The mobile agency was appointed to handle strategic advertising development for HKBN’s newly acquired Wi-Fi service. Source: Marketing Interactive
Tablet owners open to in-app advertising
Hong Kong – Advertising within apps for banks and retailers are garnering most interest from consumers, a GfK study found. Source: Marketing Interactive
Bintan expands conference offering
Indonesia – Luxury hotel Bintan Lagoon Resort has announced plans to open a new conference centre by the end of February 2013. Source: Marketing Interactive
Next Digital hires two more senior creatives
Malaysia – Next Digital expands team further with two senior hires in its creative team. Source: Marketing Interactive
Snap Mobile secures Skype and car.com
Hong Kong – The mobile advertising firm extends its reach to the mobile apps of Skype and car.com, along with other expansions in its advertising...
3 Questions to Ask Before Embarking on a Blogger Outreach Strategy
Consider these approaches to improve your online media relations. Source: ClickZ Asia
ROI key to future mobile marketing investments: report
While those predictions may prove a little bit too optimistic, and recent research indicates that consumers are annoyed more by mobile ads than their television...
GroupM debuts mobile marketing system
Beijing – The group’s mobile agency mJoule debuts what it claims to be the country’s first real-time mobile campaign management system. Source: Marketing Interactive
Leo Burnett wins global brief for Pfizer
Global – Pfizer consumer health has tapped Leo Burnett as its global creative agency to handle its over-the-counter product, Nexium. Source: Marketing Interactive
3 Best Practices for WeChat Marketing
Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Source: ClickZ Asia
RFP Course (In Partnership With the IAB) – New York
This course is run in partnership with the: Start thinking outside the traditional RFP box. Join us as we examine issues such as the new...
