Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials.
by Copenhagen INK ·
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials.
Tags: apacasiaasia-pacificcampaigncaseChinadigital marketing news apacdigital marketing news asiamoviemusicstudytvvideoweb
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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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