Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping at Sizmek; Eyeota-YouGov partnership; Zvelo and S4M collaborate; 1XL promises more audience transparency; EnvisionX promotes blockchain tech; Glispa launches Avocarrot platform; VisualIQ integrates Lotame audience data; and Screen6 establishes London office.
Sizmek introduces server-level Cross-DSP Frequency Capping
With advertisers tending to rely on multiple DSPs, ad servers and DMPs for their campaigns, badly targeted ads that expose individual users to the same ads […]
The post Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov appeared first on ExchangeWire.com.