Data Driven Advertising / DMP / DSP / RTB

Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov

by Copenhagen INK · 14/07/2017

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping at Sizmek; Eyeota-YouGov partnership; Zvelo and S4M collaborate; 1XL promises more audience transparency; EnvisionX promotes blockchain tech; Glispa launches Avocarrot platform; VisualIQ integrates Lotame audience data; and Screen6 establishes London office.

Sizmek introduces server-level Cross-DSP Frequency Capping

With advertisers tending to rely on multiple DSPs, ad servers and DMPs for their campaigns, badly targeted ads that expose individual users to the same ads […]

The post Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov appeared first on ExchangeWire.com.

Via ExchangeWire

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov

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