Data Driven Advertising / DMP / DSP / RTB

Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov

by Copenhagen INK · 14/07/2017

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping at Sizmek; Eyeota-YouGov partnership; Zvelo and S4M collaborate; 1XL promises more audience transparency; EnvisionX promotes blockchain tech; Glispa launches Avocarrot platform; VisualIQ integrates Lotame audience data; and Screen6 establishes London office.

Sizmek introduces server-level Cross-DSP Frequency Capping

With advertisers tending to rely on multiple DSPs, ad servers and DMPs for their campaigns, badly targeted ads that expose individual users to the same ads […]

The post Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov appeared first on ExchangeWire.com.

Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov

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