Consolidation of Ad Tech Has Only Just Begun: Q&A with Mark Grether, CEO, Sizmek

n 18 July, 2017, it was announced that Sizmek had agreed to buy Rocket Fuel in a proposed USD$145m (£110.4m) deal. The acquisition was completed on 8 September, 2017, and has placed Sizmek in a tech-agnostic position. ExchangeWire speaks with Mark Grether, CEO, Sizmek, about the acquisition, what this signifies within the wider industry, and how Sizmek plans to develop its post-acquisition offering.

ExchangeWire: Sizmek recently acquired Rocket Fuel – the leading AI predictive marketing platform – in a USD$145m (£110.4m) […]