Has the Industry Cried Wolf on the Single Customer View?
: the answer to life, the universe, and everything, writes Lindsay McEwan (pictured below), VP and managing director, EMEA at Tealium, exclusively for ExchangeWire. Since the dawn of digital, achieving unified customer understanding has been the primary industry obsession; but as only 20% of marketers have done so, it seems this is a mission that will never be completed.
Or is it?
While the cry […]
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