American Express Launches Amex Advance Personalization Services to Companies Across the Advertising, Travel and Service Industries
New platform harnesses American Express’ predictive machine learning capabilities and spending insights to help companies grow their businesses NEW YORK – American Express today announced the launch of Amex Advance, which harnesses industry-leading machine learning techniques to deliver personalization services that help marketers customize target audiences, personalize customer experiences and measure their own marketing effectiveness. […]
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