The Future is Bright for Media Agencies That Go Back to the Basics
declines in third quarter revenue, writes Irisini Davis, EMEA marketing director, Marin Software, exclusively for ExchangeWire.
Yet, the news shouldn’t have come as a complete surprise. This year’s Cannes Lions festival highlighted just how much the advertising industry has changed. In the past, Cannes has always been ruled by the big agencies; however, this year’s event was dubbed […]
The post The Future is Bright for Media Agencies That Go Back to the Basics appeared first on ExchangeWire.com.
