IAB AU Calls for Structure, Simplicity & Transparency
With 2017 a turbulent year for Australia’s digital advertising market, plagued by brand safety and ad fraud concerns, industry players now must look to embrace simplicity and transparency, while marketers should review their team structures.
In this Q&A with ExchangeWire, IAB Australia CEO Vijay Solanki celebrates 2017 as the year digital ad spend clocked 50% of total ad budget, but urges the need for ad tech players to assess the entire ecosystem and resist adopting an ‘elbows out’ attitude. Solanki […]
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