Category: Data Driven Advertising

With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides – will continue to play a...

Eyeota taps Gil Barzilay as Vice President, Global Platforms. Gil joins Eyeota from Oracle Data Cloud, having previously held senior roles at Datalogix, Sizmek and...

Do we need to accept that ad fraud is a part of the advertising industry? Or, is it time to take a stance and take...

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ryan Pauley,...

AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of distance...

Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire discusses the current location-based marketing...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: BAT Influence...

AdExchanger | Criteo has always been something of an ad tech enigma. It’s that French retargeting virtuoso – the golden child of Wall Street, as...

The recent pace of change in the payment solutions space has been rapid. From contactless payments, to mobile wallets, and now payment via QR codes,...

AdExchanger | “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Tony Ralph, director of...

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pitch-Perfect How did Amazon make sure that the tens of millions of...

Content management platform, Synthrone, has announced its expansion into the UK with the addition of a London-based team, as it continues to help worldwide brands...

The world of advertising and TV has been changing rapidly over the last couple of years with an increase in technology solutions, movement of brand...