Bots, GDPR & Second-Party Data: Why Data Quality is King in 2018

With 2017 now behind us, it’s time for advertisers to look ahead. Data – and the insights it provides – will continue to play a role for campaign success in 2018. However, instead of data volume, advertisers are becoming increasingly focused on how to get their hands on only the best-quality insights and intelligence. They want data accuracy and transparency, more than ever before. In this piece for ExchangeWire, Eric Marterella (pictured below), CRO, Lotame, discusses the forthcoming GDPR rule and […]