Attribution Helping to Evolve Revenue Models – Q&A with Visual IQ
Whether it’s traditional retailers or e-commerce pure plays, any retailer worth their salt has an online selling presence. However, with so many channels influencing the customer path to purchase, attributing 100% of the sale to the last click is no longer good enough. Here, Wayne St Amand (pictured below), CMO, Visual IQ, explains to RetailTechNews that multi-touch attribution is a necessity if retailers want to optimise spend.
RetailTechNews: Is it enough to focus on sales targets?
Wayne […]
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